Basics for to choose the keywords, Links and Meta tags

Keyword

A word that forms (part of) a probe engine question.

Keyword Density

A property of the text in an exceedingly web content that indicates how shut along the keywords seem. Some search engines use this property for Positioning. Analysers are accessible which permit comparisons between pages. Pages will then be made with the similar keyword densities to those found in high ranking pages.

Keyword Domain Name

The use of keywords as a part of the URL to a web site. Positioning is improved on some search engines when keywords are bolstered within the URL.

Keyword Phrase

A phrase that forms (part of) a probe engine question.

• Link Popularity
• See page popularity.

Log File

A file maintained on a server during which details of all file accesses are stored. Analysing log files will be a strong thanks to determine a few net site's guests, where they are available from and that queries are used to access a web site.Various software packages are accessible to analyse log files, and a few are listed below.

Sane Solutions offer NetTracker, that is nice at analysing queries from log files. A free program referred to as WebLog.

Meta tag

A construct placed within the HTML header of an online page, providing info that isn't visible to browsers. the foremost common meta tags (and those most relevant to go looking engines) are KEYWORDS and outline.

The KEYWORDS tag permits the author to emphasize the importance of sure words and phrases used inside the page. Some search engines can reply to this info - others can ignore it. do not use quotes round the keywords or keyphrases.

The DESCRIPTION tag permits the author to regulate the text of the outline displayed when the page seems within the results of a probe. Again, some search engines can ignore this info.

The HTTP-EQUIV meta tag is employed to issue HTTP commands, and is usually used with the REFRESH tag to refresh page content once a given range of seconds. Gateway pages generally use this system to force browsers to a unique page or web site. Most search engines are wise to the present, and can index the ultimate page and/or scale back the ranking. Infoseek features a sturdy policy against this system, and that they may penalize your web site, or maybe ban it.

Other common meta tags are GENERATOR (usually advertising the software used to come up with the page) and AUTHOR (used to credit the author of the page, and sometimes containing e-mail address, homepage URL and different information).